18 to 19 November 2026

The event that takes you by the hand and helps you navigate the crazy world of AI.

You've been watching from the sidelines, perhaps with a Claude subscription and a few ideas, but it all feels a little... uncomfortable. You worry AI will take your business, you worry you'll fall behind, you worry you're getting it all wrong. Well, this is the event to change all that.

Two days. Real talk. Real confidence. The conversation you've been having with yourself, finally out loud, with people who won't make you feel stupid for having it.

Get Your Ticket →

Days of unfiltered conversation

Expert speakers in the room

Expert panels you won't hear elsewhere

Hype, pitches & fluff

You already know AI matters.
That's not the problem.

The problem is how it feels. Everyone around you seems to be racing ahead, the LinkedIn posts are breathless, the headlines are terrifying, and somewhere between "AI will 10x your business" and "AI will take your job", you've frozen without ever actually deciding to.

You've bought the course you haven't opened, you've got a document called "AI strategy" that hasn't been touched since spring, and you haven't told anyone how behind you feel, because you're meant to be the one who's ahead.

Here's what most aren't saying out loud: most founders feel exactly like you do. Uncertain, a bit overwhelmed, tired of pretending otherwise and done with the bro-AI-events full of speakers you really don't want to listen to.

That's the problem AI Unfiltered exists to solve. Not by throwing more information at you, but by taking your hand, cutting through the noise, and walking you through what's actually true for your business with speakers who are truly in the thick of it.

This isn't another
AI summit.

It's the conversation you've been having with yourself at 11pm, finally happening in a room with people who can actually answer it, who won't judge you for asking and won't push approaches you really don't feel comfortable with.

For two days you'll hear from founders from various niches and backgrounds, who are using AI to run, scale and rethink their businesses. Not theorising, not selling courses, building. Some of them have made the wins look easy. Some have burnt money in public. All of them will tell you what they actually did, including the bits that didn't work, and exactly how they'd start again if they were standing where you are now.

You'll also hear the things most people in this industry won't say in public, because there's money in pretending AI is simple, safe and a guaranteed win, when it isn't simple, it isn't always safe, and it's not a guaranteed anything. Understood properly though, it changes what's possible for your business, and it's far less frightening than the noise has made it feel.

That's the conversation we're having, and you're invited into all of it.

The arc of two days

Two days.
Two powerful themes.

A deliberate progression from confidence to conviction, so that by Thursday evening you'll know where you stand, what you're building, what to ignore, and how to protect what you've already built.

Day 1

AI Adoption

You'll leave Wednesday knowing exactly where AI belongs in your business and where it doesn't. Rather than 412 tools to evaluate, you'll get a straight look at the workflows genuinely saving founders hours across operations, marketing, sales and offers, alongside the ones that look impressive on Facebook and swallow a fortnight of your life before anyone admits they've stopped using them.

There are no jargon walls here and no assumed expertise, so if you've been afraid to ask the basic questions, this is the day they finally get answered properly.

Adopt AI without setting your business on fire, or your team, or your nervous system.

Wednesday 18 November

Day 2

AI Ethics + Innovation

You'll leave Thursday having heard the conversations people are having privately and not posting: where this is actually heading, the ethical lines that are about to get crossed, how to protect your business, your ideas and your clients while everything shifts, and what it means to lead a conscious business when the ground is moving this fast.

Some of the speakers may disagree with each other, this is by design, because you truly get to decide where you stand, and by the end of the day you'll be able to.

Thursday 19 November

Hosts & contributors

The people
actually doing
the work.

Eight introduced so far, eight more announced in the run-up. Hover any card for the bio.

№01 Host Gemma Went

Gemma Went

Founder, The Lighthouse

30 years in business, 3,000+ founders mentored. Teaches expert-led businesses how to scale with AI assets.

№02

Katrina Young

Futurist, CTO, AI Architect

27 years in digital transformation. Founder of KYC Digital. Built 300+ AI tools across education, healthcare and sustainability.

№03

Sigrun

Closing the AI gender gap

Trained 200,000 women, worked with 10,000 clients, €22M generated. Six seven-figure launches. Rebuilding for the AI era.

№04

Toni Martin

Digital Growth Architect

Founder of Vibe Coding Lab. AI growth strategy for service businesses. Building a micro-SaaS portfolio publicly.

№05

Hayley Brown

Founder, ALLIN1.APP

UK AI and automation agency. Builds AI agents, productised SaaS, automation systems. Creator of AGEX and QuantumClaw.

№06

Rick Dubidat

Growth strategist, AI systems

Nearly 25 years scaling businesses. Founder of Growth Network. AI integration without operational trapping.

№07

Sam Bearfoot

The Medusa of Marketing

Weaponises content at the intersection of AI, identity and visibility. Builds brands that feel like the future.

№08

Hali Jafari

Strategist, AI systems architect

20+ years across creative, social impact and professional services. Ethical, strategic AI without the hype.

More speakers to be announced.

"I create rooms where magic happens, this one is no different. You and your business will never be the same again!"

— Gemma Went, Host

Confidence you can
act on by Monday.

This was never going to be a folder of recordings you archive and never open, or another list of tools to feel bad about. You'll walk out with a clear, opinionated map, real strategies you can implement in your business right away, ideas popping off in all directions, and the kind of inspiration and excitement you haven't felt about your business in years.

Reserve Your Seat →

01
A clear position on AI
For your business, your industry, your people, not someone else's hot take you can quote at dinner. Yours, and you'll be able to defend it.
02
Tools, workflows and assets
Named, shown, demonstrated, and explained like you're a smart person who hasn't done this before, so you'll know exactly what to build on Monday.
03
Real strategies, ready to implement
Taken straight from the founders using them right now, and ready to go into your business the week after the event, not someday.
04
Permission to ignore most of it
The hype, the doom, the productised panic. You'll leave with a much shorter list than you arrived with, and the confidence to say no to the rest.
05
How to protect what you've built
Your business, your IP, your ideas, your clients, and the risks nobody explains properly, explained properly, with what to do about each one.
06
Straight talk on what's failing
From founders who've burnt money in public so you don't have to, and you will hear numbers, along with how fixable most of it turns out to be.
07
A network of serious people
You'll be inside a community full of brilliant founders, just like you, at various points of the AI adoption journey. The people inside are likely to become your new peers or besties.

Gemma Went.

I've been building businesses, mentoring founders and obsessing over what works for over a decade. I run The Lighthouse, where I help expert founders build businesses that compound, creating trust, capacity and leverage as a system, not a hustle.

I tore my old offers down and rebuilt with AI powered software that's changed the game for my business. I run TOGETHER, the community of brilliant founders building with AI who connect, laugh, cry, celebrate and grow, together. This exists because I got tired of two extremes: the AI hype merchants on one side, and the AI doom-mongers on the other. Most founders are stuck somewhere in the middle, feeling anxious, trying to make sensible decisions with terrible information. I want to change that.

I use AI in my business every day, I've built tools, automations and entire workflows on it, and I've also pulled the plug on experiments that weren't working. I've made expensive mistakes, I've had unreasonable wins, and I'll talk about all of it.

I remember what the overwhelm felt like, and this event is the conversation I wish someone had run for me, back when I was the one watching from the sidelines.

— Gemma

Two days with us beats a year of catching up later.

You don't need to become an AI expert, but you do need to know what it means for your business, what to ignore, what to act on, and how to protect yourself while you do it.

The founders who figure this out in 2026 will be the ones writing the case studies in 2028, and the ones who keep meaning to get to it will be reading them.

You've already decided AI matters. The only question is whether you keep figuring it out alone, in fragments, between client work and family and the next thing on your list, or whether you give it two days, in a room with people who will walk you through it properly.

What this isn't.

A "ten ChatGPT prompts" event

If a swipe file is what you need, you can buy one on Etsy.

A tool demo summit

You will not sit through sponsored walkthroughs.

A hype event

Nobody is going to promise you'll get rich while you sleep.

A room that makes you feel stupid

No jargon walls, no eye-rolling at basic questions. We'll meet you exactly where you are and take you forward from there.

A doom-fest

You'll leave less afraid than you arrived, not more. That's a promise.

Same old

You'll hear things on Day Two you won't hear anywhere else this year.

Two bonuses
you won't find
anywhere else.

Included with every ticket

A digital gift bag
worth thousands.

Every speaker and sponsor contributes a real product, tool, course, template or workflow, the kind of thing you'd pay for separately and never get round to buying.

Worth the ticket price several times over.

VIP upgrade only

A live mastermind
with Gemma.

Monday 23 November, 10am to 4pm, where I'll guide you through the actions that will move the needle most in your business based on what you've heard across the two days.

You leave with a plan, not a feeling, plus lifetime access to all replays.

New for 2026

Come for the room.
Earn from it too.

Every ticket holder is offered the chance to affiliate, and keep 30% of every ticket you sell to your own audience. Buy a ticket, and you can turn it into a revenue line.

Open to every ticket holder

30%

of every ticket you sell, yours.

I want this to reach a global audience, and I want your help to do it. So the affiliate programme is open to everyone in the room, not a select few.

01Buy your ticket.
02Alf, our affiliate AI, hands you everything you need.
03Share with your audience and keep 30% of every ticket sold.

Ticket holders decide

We're offsetting some of the impact.

AI has an environmental cost, and pretending otherwise would be the sort of thing this event exists to call out.

So we're donating to an environmental charity, and ticket holders vote on which one.

Pick your seat.

Two days live, both tickets include the affiliate option. All prices exclude VAT.

Option 01

Standard

£66 ex VAT

Two days live, plus the gift bag

✦Two days of live unfiltered conversations
✦16 expert speakers & 2 expert panels
✦Digital gift bag from every speaker & sponsor
✦Affiliate option, keep 30% of every ticket you sell

Grab Standard →

Best value

Option 02

VIP

£111 ex VAT

Everything in Standard, plus the mastermind

✦Everything in Standard
✦Lifetime access to every replay
✦Implementation & Mastermind Day with Gemma, Mon 23 Nov, 10am to 4pm
✦Direct support during the mastermind
✦Affiliate option, keep 30% of every ticket you sell

Upgrade to VIP →

Quick
answers.

Still on the fence? WhatsApp us, we'd rather have the conversation than have you wonder.

Question not here? WhatsApp us →

I'm worried I'm too far behind. Is this still for me? +

Yes, and you're exactly who this event was built for. Feeling behind is the single most common thing founders tell us, usually in a lowered voice, and the entire point of these two days is to close that gap without anyone making you feel stupid for having it. You'll be in a room full of people at every stage of the journey, and you'll leave with a shorter list, a clearer head and a plan you can actually run.

I'm not technical at all. Will I keep up? +

You will. Nothing on either day assumes a technical background, the speakers have been briefed to show their work in plain English, and the basic questions are welcome here, because they're usually the best ones. If you can use ChatGPT or Claude at the most ordinary level, you have everything you need to get full value from both days.

Do I have to attend everything live? +

No. Sessions are live, and if you want to watch anything on replay you can upgrade to the VIP ticket and get lifetime access. Pick what matters most to you, watch the rest on your time.

What is the implementation day? +

On Monday 23 November Gemma will hold a live implementation and mastermind day from 10am to 4pm, guiding you to the actions that will move the needle most in your business.

Is this relevant if I'm already using AI in my business? +

Yes. Most attendees will be using some AI already. The summit is built for founders who want to go past the basics, not founders starting from zero.

Will there be specific tools and platforms covered? +

Where they're useful, yes. This isn't a tool-demo summit, but we won't shy away from naming what's working and what isn't.

Can I really earn from my ticket? +

Yes. Every ticket holder is offered the chance to become an affiliate and keep 30% of every ticket they sell to their own audience. Once you have your ticket, Alf, our affiliate AI, gives you your link and everything you need to share it. There is no application and no minimum, it is open to everyone in the room.

Is there a refund policy? +

The refund window closed on 31 August. You're still welcome to sell or transfer your ticket if you can't attend, just let us know the name and email of who's going in your place.

I can't attend live. Is the replay enough? +

For most of it, yes. The conversations are the value, not the on-screen presence. That said, the live questions and chat are part of what makes this work, so come live where you can, and make the most of the implementation mastermind day with Gemma afterwards, where you'll get direct support.

Will there be sponsors pitching me things? +

No. There may be partners and sponsored speakers, but no pitch-fests are allowed.

You've already decided AI matters.

The only question left is whether you keep navigating this alone, or give it two days in a room with people who will take you by the hand and walk you through it.

Two days. No filter.
Real answers.

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